OIC is a cloud service which is launched by Oracle, the OIC is specifically targeted at clients looking to achieve simple, lightweight integrations, without requiring a developer to come in and do the heavy lifting. Oracle intends to make OIC available to technically oriented clients without the need for a hardcore developer to come in and do the heavy lifting.
In order to differentiate itself from other integration cloud products, OIC offers a wide variety of connectors that can be used to connect to other cloud products, such as RightNow, Eloqua, Sales Cloud, Facebook, Twitter, LinkedIn, and more.